...it's a fantasy story and they've explicitly said they're not publishing genre work under the Minx line.
I missed that.
And why the hell would they do that?
And why the hell would they make a rule that all their stories have to be about being a girl, and then hire almost no female creators?
(And don't some of the upcoming stories fall under the superhero and action genres anyway?)
Oh, and for the record, people need to learn to shut the fuck up with the comparing the excitement over TinTin's comic to the buzz over Snakes on a Plane. Not the same thing at all. Yes, it's true that online buzz may not equal actual money for a company. Oddly enough, intelligent people knew that before Snakes on a Plane bombed.
Snakes on a Plane however, was loved because the very name was a satire on Hollywood marketing and project greenlighting. It's not terribly surprising that when it came to going to watch an hour and some change movie that wasn't a satire, a lot of people that loved the name passed on opportunity to watch the actual movie. (Honestly, who the fuck didn't see that coming?) The problem with the buzz over TinTin's comic, however, is the normal one of "just because a dedicated fanbase is willing to pay money for it, that doesn't mean enough people are willing to may money for it." Which is entirely different, since the question for prospective publishers is not 'will the fanbase abandon the idea in droves" but "is there a larger market for this product?" The answer may not be "yes", but it's also not the obvious "WTF were you thinking?" that applies to Snakes on a Plane.