Tim Liebe's comment over at designated sidekick reminded me that we really need to look no further than the way White Tiger has been treated to realize that Marvel is so scared and clueless that all they're really doing now is shooting themselves in their collective foot.
One online columnist recently pointed out that the only visible marketing for WHITE TIGER comes from my co-writer Tamora Pierce’s website!
Tamora Pierce is insanely popular among teen girls. She's one of the authors that the kids come in raving about and asking when her next book is coming out without any prompting from parents. The idea that one would not use the opportunity of a new superhero comic featuring a female hero co-written by the current Queen of female action heros in YA lit in order to try to expand your base is just.....seriously, I have no words.
I had assumed that some smart person had at least put ads in Teen People or something similar, as DC apparently did with Minx. How expensive would it have been to put up banner ads on myspace or google searches targeting people who listed or searched for Tamora Pierce or any of her other works? Her most recent hardback, Beka Cooper - which has been out since before Christmas - is listed at #7,180 in books. That's not that far behind the slightly more recent release of Vol. 2 of Runaways at #6,253. (For further comparison, the most recent Gossip Girl is #309 and the one that came out at the same time as Beka Cooper is now at #3,309. Both are paperbacks and cost much less.)
I wonder, if they even bother to come out with a trade edition, are they going to limit the run to those cheap digests and not even bother to do a dump for it? A co-written comic may not sell as well as her novels, but it will sell to teen girls - if Marvel makes sure they know it exists in the first place.